Enduring Tough Times

As we all know in this economy and in farming, surviving takes constant effort, hard work and redirection to ensure we are keeping up with changes and industry turns.  Each year of my last fifteen years at AgVenture has presented one challenge or another in our industry, with our customers and with our business.  We’ve seen low milk and beef prices, high commodity prices, poor crops, wet or dry weather conditions, and personal tragedies within our families and friends that derail us more than any other factor.  I’ve concluded through observation and the wise words of many front counter conversations that the trick is to keep going, to hold on until things get better and to be brave enough to move forward in the midst of uncertainty. Here are a few quick reminders for enduring when times are tough and our hope starts to fade:

1.      No Matter What, There is Always Hope

Hope is one constant that is always available. At the beginning of my late husband’s cancer journey fifteen years ago, a nurse came into the room to do her daily rounds.  In the midst of a casual conversation, she turned to me and said “Someday you will get your life back!”.  These words didn’t resonate at the time and yet they stuck in my mind.  Now, many years later, the words make complete sense. It may not have been the life I planned in my younger days and far greater than I could ever imagined in many ways.  The journey has been very difficult at times and, every now and then, memories of the tragedy still haunt.  That being said, hope provides an outlet for the future.

2.      It’s All About People

The greatest “things” in my life are not things.  They are life experiences, the greater powers that guide us, and they are people.  They are family, friends, wonderful employees, and customers whom we have all come to know as friends. I am humbled and privileged to be a part of a local community and a business team that has allowed mistakes, latitude to pick up the pieces and compassion to know that we are all in this together.

3.      Embracing the Real Picture

Although we cannot predict the future, we know that most years will bring challenges as well as opportunities.  The market conditions are real. We know that we need to shift our management, decision-making and our daily routines accordingly. Perhaps our promise is in our commitment to do our best, work hard as a team with each other to support each other, find new ways to do business together, and to do our part to take care of our community and the people in our lives who also take care of us. 

4.      Reaching Out For Support

Our pride as well as our desire to not bother anyone with our woes often creates a situation that is more dismal than necessary. In these challenging times in agribusiness, look to the people in your life for support. Be brave in reaching out to others to gain support, lend a listening ear and to be a friend.

At AgVenture, one of our greatest passions is being the support arm for our customers, farms and community. Please reach out to us, we are here to make the world of agribusiness a dynamic yet personal experience for everyone. Our phone lines are always open at 320-764-9910.

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